Biznes i finanse
C. Fornell – Satisfied Customer
In our service economy, the most important asset is tough to quantify: a company s relationship with its customers. In this must-read examination of customer relations, Claes Fornell draws out a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and including examples from companies like Home Depot and UPS, Fornell explains how to quantify and increase the
- Wydawnictwo:
- Palgrave Macmillan
- ISBN:
- 9780230604063
- liczba stron:
- 256
- kategoria:
- biznes, finanse
- język:
- polski