Halina Wiśniewska – Business Matters

Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes:Company and market structureRecruitment process and employee motivationMarket research, production and pricing policyAdvertising and promotionSales and distributionInternational trade and globalizationTransport and logisticsBusiness growthCustomer rightsEach unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section. Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence. The authors are linguists, English teachers and teacher trainers. They work at Koźmiński University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development.   źródło opisu: Matras źródło okładki: Matras