Jolly – From Idea to Profit

Inspiring advice from the leading exponents of innovation in business. Shows how to turn innovative ideas and products into money makers. Invaluable guidance and proven strategies for bringing them to market. The literature of innovation is full of calls to become more creative and inspiring, but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. However, those better equ