Kent Neupert – Cases in Contemporary Strategy Analysis

Used in conjunction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today s rapid technological changes and increasingly international markets compound the dififculties of decision-making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully f