McDaniel – Marketing Research Essential

When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful Marketing Research, 6th Edition , this paperback text offers the same user oriented, real world focus, and cutting edge content in a more streamlined format. The authors are wired to the marketing research i