R. Mathews – What’s Your Story’

Storytelling is a universal human activity. It is universal in that every society, at every stage of history, has told stories. It is human because stories are how people tell each other who they are, where they came from, how they are different from their neighbors, what they worship, and what they believe. Stories capture a people s memory of their past and their hopes for the future. Businesses tell stories all the time, but without the discipline of the trained storyteller. Storytelling has