Biznes i finanse
R. Palmer – Managing Marketing
The newly qualified manager may well be equipped with the skills of the What of marketing and management, but not know the How. The practicing marketer is well served with guides on strategy, mainly of the four minute plan variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance
- Wydawnictwo:
- Butterworth-Heinemann
- ISBN:
- 9780750668989
- liczba stron:
- 392
- kategoria:
- biznes, finanse
- język:
- polski
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