S. Mathur – Creating Valuable Business Strategies

Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, What should I do differently next Monday morning? The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: identifies the individual offering as the fundamental unit