Sam Hill – Infinite Asset

Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald s and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.com jointly launch an online toy store-a whole system of brands can make or break a product and a career. Once content to mind their own brands, marketers need a radically different game plan to succeed in this complex marketplace.In The Infini