Biznes i finanse

Wilkinson – Introduction to Behavioral Economics

This is a comprehensive approach to the study of behavioural economics, which provides an alternative approach to the standard economics model in understanding how and why economic decisions are made. It includes recent research and offers an overview of methodology as well as case studies in every chapter that elucidate the issues raised.

Wydawnictwo:
Palgrave Macmillan
ISBN:
9780230532595

liczba stron:
300

kategoria:
biznes, finanse

język:
polski

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