Biznes i finanse
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Marzena Kowalska – Zyskać przewagę. Zintegrowana komunikacja w nowoczesnym marketingu. Między teorią a praktyką
Praca dr Marzeny Kowalskiej może zainteresować praktyków, teoretyków i studentów marketingu, zarządzania oraz komunikacji. Autorka systematyzuje zagadnienia zintegrowanej komunikacji do…
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J. Richardson – Triple Bottom Line
The concept of the triple bottom line (TBL) -the idea that business activity can simultaneously deliver financial, social and environmental…
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Neumann – Theory of Games &&& Economic Behavior
This is the classic work upon which modern-day game theory is based. What began more than sixty years ago as…
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Bagella – Transparency Governance &&& Markets
Theoretical and empirical research of these last decades is working on the positive and normative side in order to deepen…
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Wojciech Jarczewski – Pozyskiwanie inwestorów do gmin
Głównym celem tego opracowania, przygotowanego na podstawie czteroletnich badań prowadzonych w Instytucie Geografii i Gospodarki Przestrzennej na Uniwersytecie Jagiellońskim, jest…
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Chaffey – Total E-mail Marketing
With a practical focus, this handbook presents a complete guide to maximizing the range and impact of e-mail marketing techniques.…
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Harold Winter – Trade-offs
When economists wrestle with issues such as unemployment, inflation, or budget deficits, they do so by incorporating an impersonal, detached…
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Garelli – Top Class Competitors
Three decades ago competitiveness was unheard-of, today it has taken the world by storm. But what is it? And will…
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Geoff White – Reward Management Acritical Text
Featuring chapters individually written by major UK academics and consultants specialists in the reward management field this unique text is…
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R. Boyer – Regulation Theory
Robert Boyer and Yves Sailard s Theorie de la Regulation introduces the Francophone public to one of the most important…
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Robert Heath – Handbook of Public Relations
This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations…
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Robert E. Hall – Economics Principles &Applications
Departing from the encyclopedic nature of most Principles texts, which encourages students to simply memorize concepts and see economics as…
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Sen – Economics of Business Policy
This book using tools of industrial organization and business policy comprehensively examines how a firm can maximise short and long…
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Baldwin – Economic Policy 47
Identifying policy topics, this book discusses key international issues when they matter. It also features papers which are specially commissioned…
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C. Walsh – Economics
For the fourth edition of this innovative textbook, 2001 Nobel Prize winner Joseph E. Stiglitz again joins forces with top…
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J. Stevans – Econmics of Collective Choice
The study of government policy and public decision-making has experienced a renaissance in recent years as economists and political scientists…
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