Biznes i finanse
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Mankiw – Principles of Microeconomics 2/e
In writing this textbook, Mankiw tried to put himself in the position of someone coming to microeconomics for the first…
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S. Mendelsohn – Power &&& Limits of NGOs
Since the end of the Cold War, a virtual army of nongovernmental organizations (NGOs) from the United States, Britain, Germany…
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Stephen Pettitt – Principles of Marketing
Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics…
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M. Masterson – Power &&& Persuasion How to Command Success
Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and…
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M. Brooke – New Product Development
New Product Development will help companies overcome an expensive and common weakness: the lack of adequate new product development. This…
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Kenichi Ohmae – Next Global Stage
The future takes shape! Preview tomorrow s global economy… and the new rules for politics, business, and personal success. Beyond…
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Andrew Floyer Acland – Perfect People Skills
This guide is designed to help readers deal more effectively with other people, and to show them how to be…
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Malcolm McDonald – New Marketing
The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to…
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J. Cantwell – Multinational Enterprises Innovative Strategies &&& Systems of
. . . interested readers will find valuable theoretical and empirical insights into the multifaceted, complex and sometimes contradictory character…
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Hoffman – Marketing Principles &&& Best Practices 3e
Covers the core concepts: product, pricing, promotion and distribution decisions froma managerial perspective and includes customer relationship management and technology.…
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Nick Forster – Maximum Performance
Asia-Pacific Journal of Human Resources (March 2006): the book comprehensively covers leadership and people management issues that are topical in…
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P. Murphy – Marketing Ethics
For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.Marketing Ethics recognizes the higher order obligations…
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A. Blackstone – Manage Globally Sell Locally
In today s global marketplace, companies are moving their sales forces away from a territory focus to a more account-based…
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J. Blythe – Marketing
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their…
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L. Willcocks – Making it Count
Making IT Count: from strategy to implementation focuses on the practical elements of delivering Information Technology strategy. Studies regularly show…
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E. McQuarrie – Market Research Toolbox
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market…
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