Biznes i finanse
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O. Omar – International Marketing
This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to…
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J. Morrison – International Business
This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs…
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G. Manning – Selling Today 11e
Students heading for a career in business will benefit from researched and proven selling techniques. Professional sales skills are becoming…
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F. de Jong – Microstructure of Financial Markets
The analysis of the microstructure of financial markets has been one of the most important areas of research in finance…
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R. Boadway – Fiscal Federalism
This book provides a comprehensive account of the principles and practices of fiscal federalism based on the currently accepted theoretical…
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C. Eun – International Financial Management
International Financial Management combines the fundamental concepts of international finance with solid practical applications. This combination has made it the…
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J. Poulter – Leadership Lessons
Experience is the best teacher. Using the power of personal experiences Lessons Professional Publishing has captured the experiences of world-class…
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Piotr Andrzejewski – Własnosć mediów a public relations na rynku prasowym
Głównym celem monografii jest zbadanie relacji między własnoscia mediów a public relations. Dotyczy to głównie tresci przekazu na rynku medialnym,…
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Bartosz Bartniczak – Finanse ochrony srodowiska. Wybrane problemy
W prezentowanym skrypcie opisano funkcjonujacy w Polsce system finansowania ochrony srodowiska. W syntetyczny sposób omówiono w nim zarówno wybrane Ľródła,…
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Robert Heath – Strategic Issues Management 2e
By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage…
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S. Mariotti – Entrepreneurship 2e
Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts…
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Colin Barrow – Practical Financial Management
Entrepreneurs need to be financially literate. The most common cause of business failure is poor financial control stemming from an…
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Monk – Enterprise Resource Planning
In today s cutting-edge business world, enterprise resource planning (ERP) software plays a critical role. By bringing a company s…
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J. Oakland – Statistical Process Control 6e
Statistical Process Control (SPC) is a tool that measures and achieves quality control, providing managers from a wide range of…
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C. Fornell – Satisfied Customer
In our service economy, the most important asset is tough to quantify: a company s relationship with its customers. In…
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Lynn Williams – Readymade Job Search Letters
A well-written letter can help you to secure a job interview. It directs attention to your good points and away…
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