Biznes i finanse
– Lovemarks. The Future Beyond Brands
Lovemarks: the Future Beyond Brands is the evolutionary story of products, trademarks and brands – to Lovemarks. Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring love, business can move the world.
- Wydawnictwo:
- powerHouse Books
- tytuł oryginału:
- Lovemarks. The Future Beyond Brands
- data wydania:
- 2004 (data przybliżona)
- ISBN:
- 9781576872048
- liczba stron:
- 221
- kategoria:
- biznes, finanse
- język:
- angielski
