W. Coombs – Code Red in the Boardroom Crisis Management

Even several years after the terrorist attacks of September 11, 2001, many organizations are ill prepared to deal with crises, often opting to address them only after the fact. In Code Red in the Boardroom, Tim Coombs argues that crisis management should be a variety of activities the organization performs daily to prevent crises from occurring. In this timely book, he defines the types of crises